Case Study / How zyephr health improved app engagement and retention with lifecycle marketing and personalized push notifications
How zyephr health improved app engagement and retention with lifecycle marketing and personalized push notifications
Goal
Zyephr Health is a digital health platform focused on app-based patient engagement and care journeys. Bonminds partnered with them to drive higher-quality app installs, build structured lifecycle communication, and improve user engagement and retention through personalized in-app experiences.
Client Challenge
Zyephr Health was scaling its mobile app but faced two core challenges. App installs were coming in, but user engagement and retention were inconsistent. There was no structured lifecycle communication to guide users post-install. They needed a growth partner who could handle both acquisition and in-app personalization.
Solution
Bonminds set up and optimized Google and Meta app install campaigns with a focus on quality users rather than just volume. Key user events were defined and implemented across the app to understand behavior better. Structured user journeys were built in CleverTap, including onboarding flows, re-engagement nudges, and drop-off recovery. Personalized push notifications were set up based on user actions and lifecycle stage. Ongoing social media management was also supported to keep brand communication consistent.
Breath-taking Results
Improved quality of app installs with better post-install engagement Clear visibility into user behavior through well-defined events Higher push notification open rates due to personalized and contextual messaging A scalable growth and engagement framework that the team could build on
