App Growth
Zyephr: 28% Higher Retention and 3.2x CTR
Zyephr had installs but users were not sticking around. BonMinds combined intent-led acquisition, behavioural tracking and personalised lifecycle engagement to build a scalable growth engine.
- Focus: Acquisition, engagement and retention
- Outcome: 45% lift in high-intent installs
- Retention: 28% higher D30 retention
- Engagement: 3.2x CTR uplift
What the engagement covered
Intent-led acquisition
Campaigns were structured around user intent to improve the quality of app acquisition, not just install volume.
Behaviour tracking
Structured event tracking was used to understand how users interacted with the app and identify high-intent behaviours.
Lifecycle engagement
CleverTap journeys and behaviour-triggered push notifications were introduced to personalise engagement beyond the initial install.
About Zyephr
Zyephr
Zyephr is an app-led business that had established user acquisition but needed to improve engagement and retention. The focus was on turning user behaviour into more relevant acquisition and lifecycle engagement.
The challenge
Installs were not enough
Zyephr was acquiring users, but retention was a challenge. The growth opportunity was to improve what happened after the install.
Limited behavioural insight
The team needed structured event tracking to better understand user behaviour and identify high-intent actions.
Engagement needed to be more relevant
Users needed personalised, behaviour-led communication rather than relying only on broad engagement campaigns.
What BonMinds did
Built intent-led acquisition
BonMinds structured paid campaigns around user intent to improve the quality of acquired users and increase high-intent installs.
Introduced structured event tracking
User actions were tracked systematically to provide clearer behavioural signals for acquisition and engagement decisions.
Automated lifecycle engagement
CleverTap lifecycle journeys and behaviour-triggered push notifications were implemented to create more personalised engagement based on user actions.
- 28%
- higher D30 retention
- 3.2x
- CTR uplift
- 45%
- lift in high-intent installs
The growth system in action
Acquisition, tracking and lifecycle engagement
Before
- Installs were coming in, but retention needed improvement.
- User behaviour needed to be tracked more systematically.
- Engagement was not yet fully personalised around user behaviour.
After
- D30 retention improved by 28%.
- CTR increased by 3.2x.
- High-intent installs increased by 45%.
- Acquisition and lifecycle engagement were connected into a scalable growth engine.
Peggy Farabaugh
Founder & CEO, Vermont Woods Studios
“BonMinds led a complex migration with clarity and care. The team took time to understand our business, guided us step by step, and delivered a modern Shopify experience that truly fits our needs.”
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