Intent-led acquisition
Campaigns were structured around user intent to improve the quality of app acquisition, not just install volume.
App Growth
Zyephr: 28% Higher Retention and 3.2x CTR
Zyephr had installs but users were not sticking around. BonMinds combined intent-led acquisition, behavioural tracking and personalised lifecycle engagement to build a scalable growth engine.
Engagement at a glance
What the engagement covered
Behaviour tracking
Structured event tracking was used to understand how users interacted with the app and identify high-intent behaviours.
Lifecycle engagement
CleverTap journeys and behaviour-triggered push notifications were introduced to personalise engagement beyond the initial install.
The client
About Zyephr
Zyephr is an app-led business that had established user acquisition but needed to improve engagement and retention. The focus was on turning user behaviour into more relevant acquisition and lifecycle engagement.
- Focus
- Acquisition, engagement and retention
- Outcome
- 45% lift in high-intent installs
- Retention
- 28% higher D30 retention
- Engagement
- 3.2x CTR uplift
Client profile
Before BonMinds
The challenge
- 01
Installs were not enough
Zyephr was acquiring users, but retention was a challenge. The growth opportunity was to improve what happened after the install.
- 02
Limited behavioural insight
The team needed structured event tracking to better understand user behaviour and identify high-intent actions.
- 03
Engagement needed to be more relevant
Users needed personalised, behaviour-led communication rather than relying only on broad engagement campaigns.
Our approach
What BonMinds did
- 01
Built intent-led acquisition
BonMinds structured paid campaigns around user intent to improve the quality of acquired users and increase high-intent installs.
- 02
Introduced structured event tracking
User actions were tracked systematically to provide clearer behavioural signals for acquisition and engagement decisions.
- 03
Automated lifecycle engagement
CleverTap lifecycle journeys and behaviour-triggered push notifications were implemented to create more personalised engagement based on user actions.
Business impact
End result
higher D30 retention28%
CTR uplift3.2x
lift in high-intent installs45%
Proof
The growth system in action
Before
- — Installs were coming in, but retention needed improvement.
- — User behaviour needed to be tracked more systematically.
- — Engagement was not yet fully personalised around user behaviour.
After
- + D30 retention improved by 28%.
- + CTR increased by 3.2x.
- + High-intent installs increased by 45%.
- + Acquisition and lifecycle engagement were connected into a scalable growth engine.
BonMinds led a complex migration with clarity and care. The team took time to understand our business, guided us step by step, and delivered a modern Shopify experience that truly fits our needs.
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