Behavioural analysis
BonMinds used behavioural data to identify where customers were dropping out of the purchase journey.
Conversion Growth
Woomflo: 3.5X Higher Conversion Rate
Woomflo had the traffic. They didn't have the conversions. BonMinds used behavioural data to find where the purchase journey was breaking, then rebuilt the Shopify experience around how customers actually behave.
Engagement at a glance
What the engagement covered
Shopify experience
The Shopify experience was rebuilt around observed customer behaviour and the points where the existing journey was breaking.
Conversion optimisation
The work focused on turning existing traffic into more completed purchases rather than simply increasing traffic volume.
The client
About Woomflo
Woomflo is an e-commerce business operating through a Shopify storefront. The business had established traffic but needed to convert more of those visitors into customers.
- 3.5× · Conversion rate increase
- 3.5× · Conversion rate increase
- 1.8% → 6.3% · Conversion rate
- 1.8% → 6.3% · Conversion rate
- 250% · More purchases
- 250% · More purchases
- 3 Months · Time to results
- 3 Months · Time to results
Client profile
Before BonMinds
The challenge
- 01
Traffic was not converting
Woomflo was generating traffic, but the conversion rate was only 1.8%, leaving significant room to improve the purchase journey.
- 02
The purchase journey was breaking
Customers were dropping out at points in the journey that were not immediately obvious from traffic volumes alone.
- 03
More purchases from existing traffic
The opportunity was to improve the Shopify experience and generate more purchases without making traffic growth the primary solution.
Our approach
What BonMinds did
- 01
Mapped behavioural drop-offs
BonMinds analysed behavioural data to understand where customers were leaving the purchase journey and identify the key conversion barriers.
- 02
Rebuilt the Shopify experience
The Shopify experience was redesigned around how customers actually behaved, addressing the points where the purchase journey was breaking.
- 03
Optimised for completed purchases
The work focused on improving the path from visitor to purchase, turning more of Woomflo's existing traffic into customers.
Business impact
End result
conversion rate increase3.5×
conversion rate1.8% → 6.3%
more purchases250%
time to results3 Months
Proof
The Shopify experience, rebuilt around behaviour
Before
- — Traffic was coming in, but the conversion rate was 1.8%.
- — Customers were dropping out during the purchase journey.
- — The Shopify experience was not fully aligned with observed customer behaviour.
After
- + Conversion rate increased from 1.8% to 6.3%.
- + Conversion rate increased 3.5×.
- + Purchases increased by 250%.
- + Results were achieved within three months.
BonMinds led a complex migration with clarity and care. The team took time to understand our business, guided us step by step, and delivered a modern Shopify experience that truly fits our needs.
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