Lead Generation

Recyclify: 72% More Qualified Leads and 38% Lower CPL

Recyclify had strong services but limited search visibility and no effective system to convert the visitors it did receive. BonMinds rebuilt its web presence and combined SEO with high-intent SEM to increase qualified leads by 72% in four months.

  • +58% · Organic rankings
  • +72% · Qualified leads
  • −38% · CPL
  • 3.1× · More conversions

What the engagement covered

  • Lead-focused redesign

    BonMinds rebuilt Recyclify's web presence with a stronger focus on capturing and converting leads from incoming traffic.

  • Structured on-page SEO

    The website was reworked with structured on-page SEO to improve search visibility and organic rankings.

  • High-intent SEM

    SEM campaigns were focused on high-intent searches to bring more relevant prospects into the lead funnel.

About Recyclify

Recyclify

Recyclify offers recycling-related services and had a strong service proposition but lacked the search visibility and conversion system needed to turn digital traffic into qualified leads.

The challenge

  • Limited search visibility

    Recyclify had strong services but was not getting enough visibility in search, limiting the number of relevant prospects reaching the business.

  • Visitors were not converting

    The existing web presence did not provide a strong enough lead-capture system to convert the visitors Recyclify was receiving.

  • Acquisition needed to be more efficient

    Paid acquisition needed to generate more relevant conversions while reducing the cost of acquiring leads.

What BonMinds did

  • Rebuilt for lead capture

    BonMinds redesigned the web presence around lead generation, creating a clearer path from visitor to enquiry.

  • Improved organic visibility

    Structured on-page SEO was implemented to improve search visibility and strengthen organic rankings.

  • Targeted high-intent searches

    SEM campaigns focused on high-intent searches to attract prospects closer to conversion and improve paid acquisition efficiency.

+58%
organic rankings
+72%
qualified leads
−38%
cost per lead
3.1×
more conversions

The lead generation system in action

  • Website, SEO and SEM working together

Before

  • Limited search visibility.
  • No effective system for converting visitors into leads.
  • Paid acquisition needed better efficiency.
Before screenshot

After

  • Organic rankings increased by 58%.
  • Qualified leads increased by 72% in four months.
  • Cost per lead decreased by 38%.
  • Conversions increased by 3.1×.
After screenshot
PF

Peggy Farabaugh

Founder & CEO, Vermont Woods Studios

“BonMinds led a complex migration with clarity and care. The team took time to understand our business, guided us step by step, and delivered a modern Shopify experience that truly fits our needs.”

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