Lead-focused redesign
BonMinds rebuilt Recyclify's web presence with a stronger focus on capturing and converting leads from incoming traffic.
Lead Generation
Recyclify: 72% More Qualified Leads and 38% Lower CPL
Recyclify had strong services but limited search visibility and no effective system to convert the visitors it did receive. BonMinds rebuilt its web presence and combined SEO with high-intent SEM to increase qualified leads by 72% in four months.
Engagement at a glance
What the engagement covered
Structured on-page SEO
The website was reworked with structured on-page SEO to improve search visibility and organic rankings.
High-intent SEM
SEM campaigns were focused on high-intent searches to bring more relevant prospects into the lead funnel.
The client
About Recyclify
Recyclify offers recycling-related services and had a strong service proposition but lacked the search visibility and conversion system needed to turn digital traffic into qualified leads.
- +58% · Organic rankings
- +58% · Organic rankings
- +72% · Qualified leads
- +72% · Qualified leads
- −38% · CPL
- −38% · CPL
- 3.1× · More conversions
- 3.1× · More conversions
Client profile
Before BonMinds
The challenge
- 01
Limited search visibility
Recyclify had strong services but was not getting enough visibility in search, limiting the number of relevant prospects reaching the business.
- 02
Visitors were not converting
The existing web presence did not provide a strong enough lead-capture system to convert the visitors Recyclify was receiving.
- 03
Acquisition needed to be more efficient
Paid acquisition needed to generate more relevant conversions while reducing the cost of acquiring leads.
Our approach
What BonMinds did
- 01
Rebuilt for lead capture
BonMinds redesigned the web presence around lead generation, creating a clearer path from visitor to enquiry.
- 02
Improved organic visibility
Structured on-page SEO was implemented to improve search visibility and strengthen organic rankings.
- 03
Targeted high-intent searches
SEM campaigns focused on high-intent searches to attract prospects closer to conversion and improve paid acquisition efficiency.
Business impact
End result
organic rankings+58%
qualified leads+72%
cost per lead−38%
more conversions3.1×
Proof
The lead generation system in action
Before
- — Limited search visibility.
- — No effective system for converting visitors into leads.
- — Paid acquisition needed better efficiency.
After
- + Organic rankings increased by 58%.
- + Qualified leads increased by 72% in four months.
- + Cost per lead decreased by 38%.
- + Conversions increased by 3.1×.
BonMinds led a complex migration with clarity and care. The team took time to understand our business, guided us step by step, and delivered a modern Shopify experience that truly fits our needs.
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