Demand Generation

ISER Global: 25% Lower Cost per MQL

ISER Global provides enterprise ERP solutions. BonMinds helped reduce cost per MQL by 25% within three months through a LinkedIn-led, whitepaper-driven demand funnel.

Engagement at a glance

What the engagement covered

LinkedIn acquisition

LinkedIn was used as the primary channel for reaching and acquiring relevant B2B prospects.

Whitepaper-led funnel

A whitepaper was used as the lead asset to build a structured demand-generation funnel.

MQL efficiency

The campaign was focused on improving the efficiency of qualified lead generation, resulting in a 25% reduction in cost per MQL.

The client

About ISER Global

ISER Global provides enterprise ERP solutions to business customers.

Client profile

−25% · Cost per MQL
−25% · Cost per MQL
3 Months · Time to results
3 Months · Time to results
LinkedIn · Primary channel
LinkedIn · Primary channel
Whitepaper-led · Demand funnel
Whitepaper-led · Demand funnel
Before BonMinds

The challenge

  1. 01

    High cost per MQL

    ISER Global needed to improve the efficiency of its demand-generation activity and reduce the cost of acquiring marketing-qualified leads.

  2. 02

    Need for a focused B2B funnel

    The campaign needed a clear way to attract relevant prospects and move them towards becoming qualified leads.

Our approach

What BonMinds did

  1. 01

    Focused on LinkedIn

    BonMinds used LinkedIn as the primary acquisition channel to reach a relevant B2B audience.

  2. 02

    Built around a whitepaper

    A whitepaper-led demand funnel was used to give prospects a relevant content asset and create a structured path to lead generation.

  3. 03

    Optimised for MQL efficiency

    The campaign was focused on improving the economics of qualified lead generation, reducing cost per MQL by 25% within three months.

Business impact

End result

cost per MQL−25%
time to results3 Months

Before

  • — Cost per MQL needed improvement.
  • — The demand-generation approach needed a more focused B2B funnel.

After

  • + Cost per MQL reduced by 25%.
  • + Results were achieved within three months.
  • + LinkedIn became the primary channel for the demand-generation activity.
  • + A whitepaper-led demand funnel supported lead generation.

BonMinds led a complex migration with clarity and care. The team took time to understand our business, guided us step by step, and delivered a modern Shopify experience that truly fits our needs.

Peggy FarabaughFounder & CEO, Vermont Woods StudiosClient quote

Get started now!

Let's connect! Tell us a little about your business, your goals, and how we can help you grow.

WhatsApp

Replies in hours · No pitch deck