Demand Generation
ISER Global: 25% Lower Cost per MQL
ISER Global provides enterprise ERP solutions. BonMinds helped reduce cost per MQL by 25% within three months through a LinkedIn-led, whitepaper-driven demand funnel.
- −25% · Cost per MQL
- 3 Months · Time to results
- LinkedIn · Primary channel
- Whitepaper-led · Demand funnel
What the engagement covered
LinkedIn acquisition
LinkedIn was used as the primary channel for reaching and acquiring relevant B2B prospects.
Whitepaper-led funnel
A whitepaper was used as the lead asset to build a structured demand-generation funnel.
MQL efficiency
The campaign was focused on improving the efficiency of qualified lead generation, resulting in a 25% reduction in cost per MQL.
About ISER Global
ISER Global
ISER Global provides enterprise ERP solutions to business customers.
The challenge
High cost per MQL
ISER Global needed to improve the efficiency of its demand-generation activity and reduce the cost of acquiring marketing-qualified leads.
Need for a focused B2B funnel
The campaign needed a clear way to attract relevant prospects and move them towards becoming qualified leads.
What BonMinds did
Focused on LinkedIn
BonMinds used LinkedIn as the primary acquisition channel to reach a relevant B2B audience.
Built around a whitepaper
A whitepaper-led demand funnel was used to give prospects a relevant content asset and create a structured path to lead generation.
Optimised for MQL efficiency
The campaign was focused on improving the economics of qualified lead generation, reducing cost per MQL by 25% within three months.
- −25%
- cost per MQL
- 3 Months
- time to results
The demand funnel in action
LinkedIn acquisition and whitepaper-led demand generation
Before
- Cost per MQL needed improvement.
- The demand-generation approach needed a more focused B2B funnel.
After
- Cost per MQL reduced by 25%.
- Results were achieved within three months.
- LinkedIn became the primary channel for the demand-generation activity.
- A whitepaper-led demand funnel supported lead generation.
Peggy Farabaugh
Founder & CEO, Vermont Woods Studios
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