Digital Incubation

GetMyCruise: From Scratch to Launch-Ready

BonMinds acted as the digital incubation partner for GetMyCruise, taking ownership of its early-stage digital buildout and preparing the cruise booking platform for market entry.

Engagement at a glance

Building the launch foundation

SEO Foundation

Established an SEO and organic growth foundation to support discoverability from the start.

Analytics & Tracking

Set up analytics and tracking to support data-driven decisions as the platform scales.

Go-to-Market Planning

Developed a comprehensive launch plan covering digital channels, messaging, and sequencing for market entry.

The client

About the client

GetMyCruise is a cruise booking platform that was being built from the ground up for market launch.

Client profile

Located in
Windsor, VT
Founded in
2005
Products
Furniture
Website
vermontwoodsstudios.com
Before BonMinds

The starting point

  1. 01

    Building from scratch

    GetMyCruise needed its digital foundation established as it moved toward launching its cruise booking platform.

  2. 02

    Early-stage discoverability

    The platform needed an SEO and organic growth foundation to support discoverability from day one.

  3. 03

    Limited data foundation

    Analytics and tracking needed to be in place to support informed decisions as the platform scaled.

  4. 04

    Launch planning

    The business needed a structured go-to-market plan covering channels, messaging, and launch sequencing.

Our approach

What BonMinds did

  1. 01

    Built the digital foundation

    Acted as the digital incubation partner and took ownership of the early-stage digital buildout.

  2. 02

    Established SEO and organic growth

    Created an SEO foundation focused on building discoverability from the beginning.

  3. 03

    Set up measurement

    Implemented analytics and tracking to provide the data needed for ongoing decision-making.

  4. 04

    Created the launch plan

    Developed a comprehensive go-to-market plan covering digital channels, messaging, and the sequence of activities required for market entry.

Business impact

End result

Increase in organic impressions within 6 months+180%
Increase in organic traffic within 6 months+95%
Targeted cruise-related keywords ranking on Google120+
high-intent keywords reaching Google's first page35+

Before

  • — Digital presence being built from scratch
  • — SEO and organic growth foundation not yet established
  • — Analytics and tracking needed to be set up
  • — Go-to-market activities needed a structured launch plan

After

  • + Launch-ready digital foundation
  • + SEO and organic growth foundation established
  • + Analytics and tracking set up for data-driven decisions
  • + Comprehensive go-to-market launch plan in place

Building GetMyCruise from the ground up required more than just a digital marketing agency. We needed a partner who could understand our vision and help turn it into a scalable online business. BonMinds stepped in as our digital incubation partner, helping us build a strong digital foundation, develop our SEO strategy, implement analytics and prepare for market launch. Within six months, we achieved 180% growth in organic impressions and 95% growth in organic traffic, with over 120 cruise-related keywords ranking on Google. Their strategic approach, hands-on execution and commitment to our success have been invaluable in bringing GetMyCruise closer to our vision.

Siju RFounder & CEO, GetMyCruiseClient quote

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