Paid Advertising
Dr.Water: From Low-Return Sales to 2.3X Higher ROI
Dr.Water was generating a 2.1× ROAS but had no CRM, loyalty programme or Amazon channel. BonMinds built a multi-channel growth approach that increased ROAS to 4.8× and delivered 2.3× higher ROI.
- Starting ROAS: 2.1×
- Final ROAS: 4.8×
- ROI: 2.3× higher
- Approach: Multi-channel
What the engagement covered
Performance improvement
BonMinds focused on improving the return generated from Dr.Water's sales activity, moving ROAS from 2.1× to 4.8×.
CRM and loyalty
The growth approach addressed the absence of CRM and loyalty mechanisms that could support repeat engagement and sales.
Multi-channel expansion
Amazon was added to the growth plan alongside existing sales activity, creating a broader multi-channel approach.
About Dr.Water
Dr.Water
Dr.Water is a consumer brand that was looking to improve sales returns and expand beyond its existing acquisition setup.
The challenge
Low-return sales
Dr.Water was operating at a 2.1× ROAS, leaving significant scope to improve the return from sales activity.
No CRM or loyalty
The business did not have CRM or loyalty mechanisms in place to support a broader customer growth strategy.
Limited sales channels
Amazon was not part of the sales mix, limiting the available routes for reaching and converting customers.
What BonMinds did
Improved return from sales
BonMinds focused the growth effort on improving commercial returns, increasing ROAS from 2.1× to 4.8×.
Added CRM and loyalty
CRM and loyalty were incorporated into the growth approach to address the gap beyond acquisition.
Expanded to Amazon
Amazon was introduced as an additional sales channel as part of a multi-channel growth strategy.
- 2.3×
- higher ROI
- 2.1×
- starting ROAS
- 4.8×
- ROAS achieved
- +129%
- improvement
From single-channel performance to multi-channel growth
Performance and channel growth
Before
- ROAS was 2.1×.
- No CRM or loyalty programme.
- Amazon was not part of the sales mix.
After
- ROAS increased to 4.8×.
- ROI was 2.3× higher.
- A multi-channel growth approach was established.
Peggy Farabaugh
Founder & CEO, Vermont Woods Studios
“BonMinds led a complex migration with clarity and care. The team took time to understand our business, guided us step by step, and delivered a modern Shopify experience that truly fits our needs.”
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