Performance improvement
BonMinds focused on improving the return generated from Dr.Water's sales activity, moving ROAS from 2.1× to 4.8×.
Paid Advertising
Dr.Water: From Low-Return Sales to 2.3X Higher ROI
Dr.Water was generating a 2.1× ROAS but had no CRM, loyalty programme or Amazon channel. BonMinds built a multi-channel growth approach that increased ROAS to 4.8× and delivered 2.3× higher ROI.
Engagement at a glance
What the engagement covered
CRM and loyalty
The growth approach addressed the absence of CRM and loyalty mechanisms that could support repeat engagement and sales.
Multi-channel expansion
Amazon was added to the growth plan alongside existing sales activity, creating a broader multi-channel approach.
The client
About Dr.Water
Dr.Water is a consumer brand that was looking to improve sales returns and expand beyond its existing acquisition setup.
- Starting ROAS
- 2.1×
- Final ROAS
- 4.8×
- ROI
- 2.3× higher
- Approach
- Multi-channel
Client profile
Before BonMinds
The challenge
- 01
Low-return sales
Dr.Water was operating at a 2.1× ROAS, leaving significant scope to improve the return from sales activity.
- 02
No CRM or loyalty
The business did not have CRM or loyalty mechanisms in place to support a broader customer growth strategy.
- 03
Limited sales channels
Amazon was not part of the sales mix, limiting the available routes for reaching and converting customers.
Our approach
What BonMinds did
- 01
Improved return from sales
BonMinds focused the growth effort on improving commercial returns, increasing ROAS from 2.1× to 4.8×.
- 02
Added CRM and loyalty
CRM and loyalty were incorporated into the growth approach to address the gap beyond acquisition.
- 03
Expanded to Amazon
Amazon was introduced as an additional sales channel as part of a multi-channel growth strategy.
Business impact
End result
higher ROI2.3×
starting ROAS2.1×
ROAS achieved4.8×
improvement+129%
Proof
From single-channel performance to multi-channel growth
Before
- — ROAS was 2.1×.
- — No CRM or loyalty programme.
- — Amazon was not part of the sales mix.
After
- + ROAS increased to 4.8×.
- + ROI was 2.3× higher.
- + A multi-channel growth approach was established.
BonMinds led a complex migration with clarity and care. The team took time to understand our business, guided us step by step, and delivered a modern Shopify experience that truly fits our needs.
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