About BonMinds

BonMinds is an AI-first digital growth and technology agency helping businesses acquire more customers, improve conversions, and scale revenue through marketing, technology, analytics, and AI-powered solutions.

We combine SEO, AI search optimisation, content marketing, performance marketing, digital experiences, and analytics to deliver measurable business outcomes.

We believe search visibility is no longer just about rankings. It's about helping brands get discovered wherever customers research, compare, and make buying decisions.

About the Role

We're looking for an experienced and forward-thinking Search Visibility Lead (SEO & AEO) to drive organic search growth and AI-powered search visibility for BonMinds and our clients.

You'll take ownership of search strategy, technical SEO, content optimisation, website authority, and Answer Engine Optimisation (AEO) across traditional and AI-powered search experiences.

This is a hands-on leadership role for someone who understands how search engines work, enjoys solving complex technical challenges, and knows how to translate organic visibility into qualified traffic, leads, and revenue.

You'll work closely with our content, development, analytics, performance marketing, and client teams to build scalable search growth strategies.

What You'll Do

1. SEO Strategy & Organic Growth

• Develop and execute SEO strategies aligned with business objectives, customer acquisition, and revenue growth.
• Conduct keyword research, competitor analysis, search intent mapping, and content gap assessments.
• Build organic growth roadmaps covering technical SEO, on-page SEO, content, internal linking, and authority.
• Identify opportunities to grow visibility across informational, commercial, transactional, and local searches.
• Develop topic clusters, content strategies, and landing pages targeting high-value search opportunities.
• Prioritise SEO initiatives based on business impact, implementation effort, and expected results.

2. Technical SEO & Website Optimisation

• Conduct comprehensive technical SEO audits to identify issues affecting website performance and discoverability.
• Analyse and optimise crawlability, indexability, canonical tags, redirects, XML sitemaps, robots.txt, and site architecture.
• Improve Core Web Vitals, mobile usability, rendering, and page performance.
• Implement and validate structured data using Schema.org standards.
• Identify and resolve duplicate content, thin content, orphan pages, internal linking, and indexing issues.
• Collaborate with developers to implement SEO recommendations across WordPress, Shopify, and custom-built websites.
• Monitor website migrations, URL restructuring, redirects, and other changes affecting SEO.
• Use Screaming Frog, Google Search Console, and other tools to diagnose technical issues.

3. AI Search Visibility & AEO

• Develop strategies to improve brand discoverability across ChatGPT, Google AI Overviews, Gemini, Perplexity, and emerging AI-powered search experiences.
• Research how target audiences use conversational and AI-powered search to discover products, brands, and services.
• Optimise content structure, clarity, entity associations, and factual information for answer-oriented discovery.
• Identify opportunities to increase brand mentions and citations across relevant, authoritative third-party sources.
• Build and test AEO and Generative Engine Optimisation (GEO) strategies using measurable experiments.
• Monitor brand visibility, citations, AI-referred sessions, and qualified conversions where measurement is available.
• Stay updated on changes in AI search platforms and distinguish proven practices from experimental techniques.

4. Content Strategy & On-Page SEO

• Develop search-led content strategies that address user intent and business goals.
• Create detailed SEO content briefs for writers, editors, and content marketing teams.
• Optimise page titles, headings, meta descriptions, internal linking, and content structure.
• Analyse existing website content and identify opportunities for updating, consolidating, expanding, or improving pages.
• Build topical coverage and strengthen brand expertise through useful, accurate, and well-structured content.
• Ensure content follows Google's people-first content principles and applicable search policies.
• Collaborate with UX and design teams to improve content usability and conversion paths.

5. Off-Page SEO & Digital Authority

• Develop sustainable link earning and digital PR strategies.
• Identify relevant opportunities for editorial backlinks, partnerships, brand mentions, and industry citations.
• Analyse competitor backlink profiles and identify gaps in authority and visibility.
• Collaborate with content and outreach teams to create link-worthy digital assets.
• Evaluate link relevance and quality while avoiding practices that violate search spam policies.

6. Analytics, Reporting & Revenue Impact

• Track SEO performance using Google Search Console, GA4, Ahrefs, Semrush, and other analytics platforms.
• Analyse organic traffic, search visibility, clicks, impressions, conversions, leads, and revenue.
• Develop dashboards using Looker Studio or other reporting platforms.
• Connect organic search initiatives with measurable commercial outcomes.
• Monitor algorithm updates, ranking fluctuations, and emerging search trends.
• Present clear performance reports, insights, and recommendations to clients.
• Identify underperforming content and conversion opportunities across organic landing pages.

7. AI-Powered SEO Workflows

• Use AI tools to accelerate keyword analysis, content research, competitive analysis, and technical SEO investigations.
• Explore AI-assisted workflows for SEO audits, reporting, content optimisation, and opportunity identification.
• Identify opportunities to automate repetitive SEO processes.
• Build scalable SEO workflows combining human expertise, analytics, and AI tools.
• Validate AI-generated recommendations for accuracy, originality, and usefulness.

8. Team Leadership & Client Management

• Own SEO strategy and execution across multiple client websites.
• Guide SEO specialists, content writers, developers, and other cross-functional teams.
• Lead client discussions on search strategy, performance, priorities, and growth opportunities.
• Translate complex technical findings into actionable business recommendations.
• Establish SEO processes, quality standards, and best practices.
• Manage project timelines, deliverables, and performance expectations.

What We're Looking For

• Minimum 5 years of hands-on SEO experience, including responsibility for organic growth strategy and execution.
• Strong expertise in technical SEO, on-page SEO, content optimisation, and off-page SEO.
• Proven experience improving organic visibility, qualified traffic, leads, or revenue.
• Proficiency in Google Search Console, GA4, Screaming Frog, Ahrefs, or Semrush.
• Strong understanding of crawling, indexing, JavaScript SEO, website architecture, and structured data.
• Working understanding of AI-powered search, AEO, GEO, and emerging search discovery experiences.
• Experience conducting SEO audits and independently implementing or coordinating fixes.
• Good knowledge of WordPress, Shopify, and content management systems.
• Strong analytical thinking and the ability to translate data into actionable insights.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to manage multiple projects and take ownership of business outcomes.

Good to Have

• Experience working on large-scale SEO websites with thousands of pages.
• Experience with international SEO, multilingual websites, and hreflang implementation.
• Knowledge of HTML, CSS, JavaScript, Python, or SQL.
• Familiarity with Looker Studio, BigQuery, and advanced SEO data analysis.
• Hands-on experience with AI visibility monitoring and AEO measurement tools.
• Experience with e-commerce SEO, Shopify SEO, and local SEO.
• Experience building AI agents or automation workflows for SEO operations.
• Experience leading SEO teams or managing agency clients.
• Strong understanding of conversion rate optimisation and organic landing page performance.

What Success Looks Like

We believe great SEO is about more than keyword rankings. Your success will be measured by the business impact of your search strategies.

• Consistent growth in qualified organic search traffic.
• Improved visibility for commercially relevant search queries.
• Growth in organic leads, enquiries, conversions, and revenue.
• Improved technical SEO health and website search accessibility.
• Stronger brand discoverability across traditional and AI-powered search platforms.
• Effective execution of SEO roadmaps and high-impact initiatives.
• Clear, measurable results delivered for clients.

Why Join BonMinds?

• Work at the intersection of SEO, artificial intelligence, technology, and digital growth.
• Help shape how brands adapt to the next generation of search discovery.
• Lead SEO strategies for businesses across multiple industries and markets.
• Collaborate with experienced professionals across marketing, product, content, technology, and analytics.
• Take ownership of initiatives that directly influence traffic, customer acquisition, and revenue.
• Experiment with emerging AI-powered tools and search optimisation techniques.
• Work in a remote-first environment that values accountability and outcomes.

Application Requirement

We would love to see examples of SEO projects where you have delivered measurable results.

When applying, please share your resume along with relevant case studies, websites you have optimised, or examples of organic growth you have achieved.

If you have worked on AI search visibility or AEO projects, please include those examples as well.

Job Details

• Position: Search Visibility Lead (SEO & AEO)
• Department: Growth & Search Visibility
• Employment Type: Full-Time
• Work Location: Remote
• Experience: Minimum 5 Years
• Compensation: Competitive salary based on skills and experience