About BonMinds

BonMinds is an AI-first digital growth and technology agency helping businesses acquire more customers, improve conversions, and scale revenue through marketing, technology, analytics, and AI-powered solutions.

We work with ambitious e-commerce brands to improve digital experiences, optimise conversion journeys, and turn website traffic into measurable business results.

Our approach combines customer behaviour insights, experimentation, analytics, technology, and AI to deliver sustainable revenue growth.

About the Role

We're looking for an analytical and commercially minded E-Commerce Conversion Analyst who understands what makes online shoppers convert.

You'll analyse Shopify and other e-commerce websites, identify conversion barriers, understand customer behaviour, and recommend improvements that increase sales and revenue.

You'll work closely with our performance marketing, analytics, design, and development teams to optimise the entire customer journey, from landing pages and product discovery to checkout and purchase.

This is a hands-on role for someone who enjoys working with data, identifying opportunities, running experiments, and translating insights into measurable business growth.

What You'll Do

1. E-Commerce Analytics & Performance

• Analyse Shopify and other e-commerce websites to identify opportunities for improving conversion performance.
• Monitor key e-commerce metrics including conversion rate, add-to-cart rate, checkout completion, average order value, and revenue per visitor.
• Analyse customer journeys across landing pages, collection pages, product pages, carts, and checkout.
• Identify conversion bottlenecks, cart abandonment patterns, and areas of revenue leakage.
• Segment conversion performance by traffic source, device, customer type, and product category.
• Use analytics and behavioural data to develop actionable recommendations.

2. Conversion Rate Optimisation (CRO)

• Conduct comprehensive CRO audits for Shopify and other e-commerce websites.
• Analyse product pages, landing pages, navigation, site search, filters, cart experiences, and checkout flows.
• Identify friction points that prevent visitors from completing purchases.
• Recommend improvements to product information, pricing presentation, trust signals, offers, and calls to action.
• Improve mobile shopping experiences, usability, and purchase journeys.
• Prioritise CRO opportunities based on expected revenue impact, available evidence, and implementation effort.
• Work with designers and developers to implement and evaluate conversion improvements.

3. Customer Behaviour Analysis

• Analyse user behaviour using GA4, Microsoft Clarity, Hotjar, or similar platforms.
• Review heatmaps, session recordings, scroll behaviour, and interaction patterns.
• Investigate why customers abandon product pages, shopping carts, and checkout processes.
• Identify differences in behaviour across mobile and desktop users.
• Combine behavioural insights with quantitative data to identify conversion opportunities.
• Translate customer behaviour into clear recommendations for improving shopping experiences.

4. A/B Testing & Experimentation

• Develop data-backed hypotheses to improve conversion rates, average order value, and revenue per visitor.
• Plan and coordinate A/B tests across landing pages, product pages, and other customer touchpoints.
• Test changes to page layouts, product descriptions, calls to action, offers, trust elements, and merchandising experiences.
• Define experiment objectives, success metrics, and measurement requirements.
• Analyse experiment results and distinguish meaningful improvements from inconclusive findings.
• Document learnings and build a structured experimentation roadmap for continuous improvement.

5. Shopify & E-Commerce Optimisation

• Evaluate Shopify storefronts for usability, conversion opportunities, and performance.
• Recommend improvements to product discovery, collection pages, merchandising, and navigation.
• Analyse product recommendations, cross-selling, upselling, and bundling opportunities.
• Identify opportunities to improve cart value and reduce purchase abandonment.
• Collaborate with Shopify developers to implement optimisations within platform capabilities.
• Evaluate the impact of website changes, Shopify apps, and promotional campaigns on conversion performance.

6. Marketing Analytics & Revenue Growth

• Analyse traffic quality and conversion performance across Google Ads, Meta Ads, organic search, and other channels.
• Work with performance marketing teams to improve landing page effectiveness and campaign ROI.
• Identify gaps between advertising messages and landing page experiences.
• Analyse new versus returning customer behaviour and purchase performance.
• Build dashboards that connect marketing traffic, customer behaviour, conversions, and revenue.
• Present insights and recommendations that directly support commercial performance.

7. Tracking & Measurement

• Use Google Analytics 4 to analyse e-commerce events, purchase funnels, and conversions.
• Work with Google Tag Manager and development teams to validate conversion tracking.
• Identify missing, inaccurate, or duplicate tracking events.
• Validate add-to-cart, begin-checkout, purchase, and other key e-commerce events.
• Ensure reports and recommendations are based on reliable, well-defined performance data.

8. AI-Powered Conversion Optimisation

• Use AI tools to accelerate customer behaviour analysis, research, and CRO audits.
• Explore AI-powered opportunities for product recommendations, personalisation, and customer journey optimisation.
• Apply AI-assisted workflows to identify patterns, generate hypotheses, and improve reporting efficiency.
• Experiment with emerging analytics and conversion optimisation technologies.
• Validate AI-generated insights using actual website and customer performance data.

9. Collaboration & Client Reporting

• Work with designers, developers, analysts, and marketers to implement CRO recommendations.
• Present conversion audit findings and growth opportunities to clients.
• Translate complex analytics into clear, actionable business recommendations.
• Manage multiple e-commerce optimisation projects and delivery timelines.
• Track the impact of implemented changes and share performance updates.

What We're Looking For

• Minimum 2 years of experience in e-commerce analytics, conversion rate optimisation, growth analytics, or a related role.
• Hands-on experience analysing Shopify or similar e-commerce platforms.
• Strong working knowledge of Google Analytics 4 and Google Tag Manager.
• Experience with Microsoft Clarity, Hotjar, or similar behavioural analytics tools.
• Good understanding of e-commerce conversion funnels, customer behaviour, and online purchase journeys.
• Ability to identify conversion problems and recommend practical solutions.
• Experience working with Excel, Google Sheets, Looker Studio, or similar data analysis tools.
• Understanding of A/B testing principles and experiment evaluation.
• Strong analytical, problem-solving, and communication skills.
• Ability to work independently and translate data into business recommendations.

Good to Have

• Experience with Shopify themes, apps, and conversion optimisation workflows.
• Experience with A/B testing platforms such as VWO, Optimizely, or similar tools.
• Basic knowledge of HTML, CSS, JavaScript, or SQL.
• Experience with e-commerce merchandising, upselling, cross-selling, and personalisation.
• Familiarity with Meta Ads, Google Ads, and performance marketing analytics.
• Experience with Shopify pixel tracking and e-commerce event measurement.
• Knowledge of usability testing and UX research.
• Experience using AI-powered analytics or CRO tools.
• Experience working with direct-to-consumer (D2C) or e-commerce brands.

What Success Looks Like

We believe successful e-commerce optimisation is about more than increasing conversion rates. It's about creating better shopping experiences that generate profitable growth.

Your success will be measured through:

• Improvements in e-commerce conversion rates.
• Growth in revenue per visitor.
• Improvements in add-to-cart and checkout completion rates.
• Higher average order value.
• Reduced friction and abandonment in shopping journeys.
• Increased landing page conversion performance.
• Measurable revenue contribution from implemented CRO improvements.
• Consistent delivery of actionable insights and experimentation learnings.

Why Join BonMinds?

• Work directly on e-commerce growth challenges for ambitious digital brands.
• See the measurable revenue impact of your analysis and recommendations.
• Gain hands-on experience across Shopify, analytics, CRO, experimentation, and AI.
• Collaborate with experienced professionals across product, marketing, technology, and digital growth.
• Build expertise at the intersection of customer behaviour, analytics, and e-commerce technology.
• Explore emerging AI-powered tools and workflows for conversion optimisation.
• Work in a remote environment focused on accountability and measurable business outcomes.

Application Requirement

We'd love to see examples of e-commerce websites you've analysed or conversion improvements you've helped deliver.

When applying, please share your resume along with any relevant CRO audits, case studies, dashboards, or examples of measurable conversion improvements.

If you've worked on Shopify stores, please include relevant examples and the impact of your recommendations.

Job Details

• Position: E-Commerce Conversion Analyst
• Department: Analytics & Growth
• Employment Type: Contract
• Work Location: Remote
• Experience: Minimum 2 Years
• Compensation: Competitive compensation based on skills and experience